How can a Web site benefit your business?

• By helping your potential customers make buying decisions: Often out of office hours. The information on a Web site can help customers decide whether to buy your products or services. For example, a graphic designer or photographer showing examples of their work on a Web site can provide potential customers with all the information and confidence they need to engage these professionals.
   
• By reducing promotional costs: You can now stop producing complex, expensive letterbox-drop marketing material. One option is to simply produce cost-effective DL-sized cards, pointing prospects to your Web site. You can also reduce the amount of money they spend on traditional brochures, producing say, one a year instead of one every quarter.
   
• By providing a better service to customers: Our lives are busier than ever, and it helps to be able to get information about a business and its products and/or services before we get in the car and head off for its store or office. The advantage of having a Web site for businesses like real estate agencies is clear. It would be great to see photos of rental properties or houses for sale, and to narrow down choices, before running around the suburbs all weekend in the car.
   
• By promoting your business to a much wider audience: With a Web site and a listing on Yahoo, Lycos and other major national and international search engines, you can reach a much bigger market faster than you could through traditional direct mailings and letterbox drops. Horse riding, kayaking, hot air ballooning, sky diving and rock climbing businesses can reach people outside their local area, especially those planning weekend or vacation activities.
   
• By reducing the cost of post-sales support: If you are in a business of selling items requiring home assembly or maintenance, placing instructions or tips on a Web site will help your customers solve little problems quickly themselves, thereby reducing the number of support calls you need to answer
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• By providing 24/7 support and product information: Use a Web site to organize and compile support tips and answers to frequently asked questions (FAQs). If your customer has a problem after business hours, they don't have to wait until Monday to call you. This also reduces your costs in servicing these customers.
   
• By delivering information more efficiently and in a more timely manner: e.g. public relations and marketing consultancies, research organizations and analysts, and online publishers can use a Web site to quickly and easily display the latest information relating to their customers, rather than simply promoting their own activities.
   
• By better promoting services/expertise: You can go into far greater detail about your specialties, expertise or services on a Web site than you can in a single product brochure. You can also categorize skills over a number of business areas through your site. Again, this saves money in the long run, by eliminating the need to produce multiple brochures that are out of date the moment they arrive back from the printers.

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